Target group definitions and tailored resources
We have created different versions of our resources to cater to different target audiences. These resources use a range of messages and imagery that appeal to these different groups.
Below are descriptions of these target audiences and links to the tailored resources.
| Definition | Asset series |
|---|---|
| Low income | |
|
This audience is broadly defined as those who have a combined household income of less than £17,500 per annum before tax.1 |
A smart meter can help you take control of your energy bills |
| Without fundamental digital skills | |
|
This audience is broadly defined as those |
It's easier with a smart meter and you don't need to be a tech wizard to use one |
| General | |
| Individuals who sit outside of Smart Energy GB's current target audiences still may benefit from general energy-saving advice and smart meter materials. |
Advice and information if you are worried about your energy bills and falling into debt: |
1Pre-May 2023, the definition of a low-income audience was a combined household income of less than £14,000 before tax. This was first defined in 2015. Since this time, significant movements in inflation have impacted household incomes.